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             7 Secrets For Saving Thousands When 
                           Financing You Home
                      
                      A Valuable Consumer Guide For Saving Money And Getting
                     The Right Home Financing For Your Needs......


"You Don't Make Money When You Sell A Home You Make Money When You BUY IT"

Why Even Experienced Home Buyers Make Costly Mistakes
When Financing Their Homes…

 

Dear Friend,

Did you know that your knowledge about home financing can mean the difference between making and losing tens of thousands of dollars?

If you’re like most people, home financing…with all its hidden costs and games…can be a daunting and confusing event.  And for about 80% of people out there, borrowing $100,000…$200,000…or even $500,000 or more is the largest financial transaction you will incur in your life. 

Small mistakes can leverage themselves into big losses of money.  That’s why you need to be armed to the teeth, not only with helpful knowledge, but with proven, helpful strategies and questions that will get you the very best mortgage for your situation for the absolute lowest cost available in the market.

And that’s why I created this report…to give you a number of helpful, straightforward tips for avoiding costly mistakes and getting the very best financing for your dollar.

Here are seven strategies (I call them “secrets” because so many home buyers disregard them when buying a home) you should consider when financing your home:

Secret #1:  Clearly Understand How Much Financing You Can Afford

 Like it or not, there are two guidelines bankers and mortgage lenders use to determine how much loan you can afford. 

The first guideline is the Payment To Income Ratio.  This guideline compares your income – or your total household income – to the amount of mortgage payment you’re considering. 

To calculate the “payment” part of the formula, the lender will take the mortgage payment (principal + interest) and add to it Property Taxes and Insurance.  Hence the term “PITI” (principal, interest, taxes, and insurance).

Usually lenders will loan up to 28% of your total household income. 

But before you think you’re home free, there’s something else you need to know…

It’s called the Debt To Income Ratio.  Debt refers to ALL the major monthly payments other than your mortgage payment (PITI).  To arrive at this amount, the lender will consider…

 Your car payment.
 Your credit card debt and payments.
 Any IRS liens or payments due.
 Any other payments and debts you have (boat, second home, etc.)

Then, they’ll compare your total debt to your ability to make current payments with your new home loan added into the equation. 

Now, here’s the “catch.”  Each mortgage company sets different limits on your Debt To Income ratio, which is why it’s critically important to find a MOTIVATED LENDER!

Don’t follow the “canned” financial advice like you see on TV.  Most of that advice is “rule of thumb,” and designed for the lowest credit rating and highest interest rates. 

Think about this…

If you spend two or three days to find a loan that saves you $40,000 to $150,000 or more over its term, your time is WELL WORTH SPENT!  Doing a little homework on your own will literally save you thousands over the term of your loan.

Secret #2:  Be Financially Prepared – Ahead of Time!

Many people go about the home finding process backwards.  They go through the entire process of searching, evaluating, and writing an offer on their home, WITHOUT being financially prepared.

And it usually costs them money.  A lot of money!

Doing a few things up front, BEFORE you go searching, will save you a lot of money, time, and hassles. What are those things?

First, find a MOTIVATED lender.

No, don’t just go down to your local bank where you’ll likely to be slowly tortured by bureaucracy and paperwork.Your banker may be a good friend for your checking, savings and perhaps an auto loan. But most bankers are not motivated to work hard to earn your real estate business (although some are changing their ways).

That’s because one of the quotas bankers have to live by is: “How many BAD loans did you originate?”

They don’t get measured by their production…

They don’t get measured by their service…

They only get measured by the MISTAKES THEY AVOID!

Now, I know if your local banker sees this, he’s going to cringe a bit, and start reciting all the ad campaign jargon most banks are spouting these days. But the truth is…

There Is Absolutely NO Incentive For A Traditional
Banker To Serve Your Best Interests…

What you want to do is find a mortgage lender who is MOTIVATED to take your loan. One who represents many different products, and can offer you many options for making your loan most affordable.

Here’s an important tip: Ask your REALTOR® to refer one or two lenders to you. Why? Because your agent has influence over lenders because they send lots of clients. It’s not just YOU alone talking to them.

If they don’t give you first class service, the REALTOR® who sent you will refer (ALL) their clients to someone else. So they’re motivated to SERVE YOU. And the minute you have a problem with your loan, you can turn to your REALTOR®…who has much more influence and leverage over the lender than you alone.

After all, your REALTOR® and lender both want to see the transaction close. There’s power in numbers and influence. Use it to your advantage.

Now, the second thing you want to do is GET PRE-QUALIFIED with a lender. Better yet, try to get PRE-APPROVED.

Why?

Because the first question any home seller will ask when an offer is presented is “Is your buyer approved for a mortgage?”

And rightfully so! The seller doesn’t want the deal to fall through because you couldn’t get financing. When they accept your offer, their home comes OFF the active market. If you fall through, it costs them time and money.

Plus, there’s one more reason to get pre-qualified or approved…

You Will Have Much More Power To Negotiate
Price And Terms When You’re Financially Qualified!

When you have money behind you, the seller knows your serious. And a serious buyer ALWAYS has more influence to negotiate. So do yourself a favor, GET PRE-QUALIFIED or PRE-APPROVED!

Now, the third way to become financially prepared is to have deposit funds available immediately. One way to do this is to write a check for 3% of the highest price you’ve been qualified for financing.

Make the check out to the Brokers Trust Account, or the Title Agency you will use. The broker or title company are trustworthy fiduciaries by law, and will hold the check un-cashed until you make an offer that’s accepted.

Now I know what you’re thinking… “It’ll be a cold day in Ecuador before I write a check before we’ve even located a home.” I understand.
 
But you may want to consider this…

Jim and Susan were buyers from outside their immediate area. Because of their distance, they could only get together with their agent with two days notice. And the market was pretty good.

Three homes came on the market, and were sold before they could get together to visit them. Twice, they lost other deals because of bidding wars.

Finally, out of frustration, they placed an un-cashed deposit with their broker.

When they finally found the right home, they decided to write an offer…

And because they placed an un-cashed check on deposit, their agent could enter negotiations with verbal authority to make the offer. And because the agent could demonstrate that he had earnest funds, the buyers were able to sign a faxed copy of the offer, and their deal was secured.

And it’s a good thing! The very next day, three more offers came in on the home they just put into escrow!

Secret #3: Understand The Basics Of Home Financing

Your ability to afford a home will be related to a number of items. They are:

1. The PRICE of the home.
2. Your DOWN PAYMENT on your home, and thus the amount financed.
3. The INTEREST RATE and POINTS of your loan – the amount a bank charges
     you for the money.
4. The TERM of your loan: 10 year, 15 year, 30 year.
5. The overall TYPE of your loan: Most common is fixed vs. variable rates. But
     there are hundreds of loan packages to choose from.

And just in case you were looking for a specific “rule of thumb” for financing your home, you should know that…

There Are NO General Rules Of Thumb About Financing Your Home.

Each case is different, and your personal financial circumstances will have an impact on how much home you can afford.

However, you MUST understand the relationship and impact interest rates, term of loan, points, and type of loan can have on your overall financial picture.

Let’s start with the “amount financed” first. Many people often pay cash or put 20% or more down as equity. The reasons they do this are:

“The bank required us to…”
“We’ve just always put down this amount…”
“We wanted a lower payment.”

Problem is these reasons could cost you thousands of $$$’s!

The answer for how much you can put down on your home is
different for most people.  However, I have learned over time that…

Many People Put Down More Cash On Their Home Than They Need To,
And Could Have Received A Better Return On Investment Had
They Invested The Money Instead Of Putting It Into Their Home

Here’s a simple and fast way to “ballpark” the actual annual return on investment you get from the money you put down on your home:

1. Take a look at the homes in your area. How much have they appreciated, each year on average, over the past five years? For example, you might find that values have increased an average of 1.5% a year.

2. Now, take the total cost of your home, multiply that value times 1.5% (the average expected annual appreciation of your home). For example, a $150,000 home increasing value at 1.5% for the first year. Thus, the home will be worth $2,250 more a year from now.

3. Now, divide the amount of increase in your home ($2,250 in the example) by the total amount of Down Payment you put into the home. For example, if you put down 20% (or $30,000), then $2,250/$30,000 = 7.5%.

Now 7.5% sounds like a fair investment. But the question you need to ask is this: Can you make more than 7.5% elsewhere?

And did you notice something else here? Had you put down just $15,000, your return on your Down Payment would be 15%!

The moral of the story: Putting more money into your home may make your banker happy, because it lowers the risk of getting his money out if you default.

And it may make your overall payment a little lower…

But it may be a wiser decision to put less into your home, IF you can locate an alternate investment that will pay greater interest on your hard-earned equity.

Now, let’s shift gears a little and talk about the impact Term and Interest rate will have on your overall financial picture…

How INTEREST RATE and TERM can make or COST you thousands.

Mortgage lenders toss around interest rate numbers as if they didn’t matter.

They DO!

And to illustrate the impact interest rates can have on your overall financial picture, I’ve presented a table below showing the interest you pay over the term of a 30-year, $150,000 loan at 8%, 7% and 6%. 

And here’s the clincher: Just ONE percentage point on a $150,000 loan can cost you almost $37,000 over the term of the loan! TWO percentage points will cost you over $72,000!!

 Your banker might tell you his “slightly higher rate” is only a matter of $103 a month in payment. But YOU should know better! Take a look at the table below…

Loan Amount

Interest Rate

Monthly Pmt.

Interest Paid

Savings

$150,000

8%

$1, 101

$246, 233

--

$150,000

7%

$998

$209, 263

$36, 970

$150,00

6%

$899

$173, 757

$72, 476


That’s money taken out of your pocket if you don’t look for good rates!

And if you think interest rate has an impact on your overall financial picture, take a look at what modifying the TERM of your loan can do…

Here’s another example of a $150,000 loan at 7% interest. But this time, we examine the total interest paid when you select a 30 year vs. a 15 year vs. a 10 year amortization…

Term

Interest Rate

Monthly Pmt.

Interest Paid

Savings

30 Year

7%

$998

$209, 280

--

15 Year

7%

$1, 348

$92, 640

$116, 640

10 Year

7%

$1, 742

$59, 040

$150, 240

The “bottom line?”  Estimate the maximum amount of payment you can afford, and adjust TERM and INTEREST RATE of your loan to minimize the amount of total interest you’ll pay.

But then your banker cuts in and says, “but the interest you pay is Tax Deductible…” And you should know this:  If you’re in the 28% tax bracket, for every dollar in interest you pay, you only save 28 cents. Don’t go spending a dollar to save 28 cents if you can help it!

Here’s How To Instantly Know How Many Points You 
Should Pay…

Another consideration in the formula is the amount of POINTS your lender will charge you to initiate your loan. And what you’ll notice is there’s a GAME being played with you.

And if you don’t know the rules of the game, YOU LOSE!

Sitting across from a banker while he throws obscure numbers at you like you’re a human dartboard can be pretty overwhelming. And frequently you’ll hear terms like “7.5% with 1.5 points,” or “7.25 with 1 point.”

All-the-while you’re thinking to yourself, “I have no idea what the financial impact of this guy’s blabbering means to me.” And quite frankly, your banker knows…

The Less You Know About What You’re Paying
The Better For HIM!

If a banker is giving you several options of interest rates and points, you need to sort out the financial consequences so you don’t lose money. Say, for example, you were considering two loans.  Both are for $150,000, and both are 30 year amortization.


DEAL #1:
One loan he offers you is 7.5% with 0 points for origination.


DEAL #2:
Another loan he offers you is 7%, but he wants two points to originate
                   the loan.

What’s the ONE factor that will determine which loan is better?

How LONG You Keep The Loan!

The first thing you need to think about is how long you’re going to live in that home. The average homeowner spends about 5.5 years in their home before selling for whatever reason.

So, for example sake, let’s say you plan to live in the home five years. Here’s how you determine which deal is better…

1.Take the difference in monthly payments (principal and interest only) of EACH
loan.

2. Multiply that amount by 12 months to get the annual amount of difference.

3. DIVIDE that amount into the $$ amount of points you pay to determine the
number of years at which you recover the points paid up front. If the number of
years is LESS than your anticipated time in your home, you’ll be better off
paying the points and getting the lower rate.  If it’s higher than you plan to
spend in the home, opt for the lower points.


Here's an Expamle.....

 Loan

 Points

 $$Points

 Interest Rate

 Mo. Payment

 #1, $150, 000

 0

 $0

 7.5 %

 $1, 049

 #2, $150, 000

 2.5

 $3, 750

 7.0 %

 $998


1. The difference in monthly payments is $51 a month ($1049 - $998 = $51).
2. $51 X 12 months is a savings on (approximate) interest of $612 per year.
3. Total Cost Of Points divided by $612 is 6.13  years ($3,750/$612 = 6.13).  
 
The result?  If you stay in your home for five years, you will NOT recoup the points you paid up front with the savings in a lower interest rate.  Recoup time is about six years and two months to breakeven. 


So your best bet would be to select loan #1.

If, however, you planned to keep your home beyond six years and two months, you’d be better off with loan #2 (i.e. the overall savings in interest rate will exceed the amount you paid in points – not considering the time value of money). 

  
Are you starting to see how important it is to understand your home’s financing, and how important it is to shop for the best rates, terms, and points?

 Secret #4:  Know The “Insider Secrets” Mortgage Lenders
                     Use To Take Money Out Of YOUR Pocket!

OK, so you’ve decided you know how much you want to put down on a home.  You know the importance of understanding Term vs. Rate and how Points affect your loan.  You’re ready to move forward.


Before you sit down and sign on the bottom line, you’re next step is to understand the language you’re going to see, AND the hidden areas you might need to pay more than you should.  And remember this…

   Many Of The Fees And Costs You Think Are Not Negotiable
                             Are Very Much Negotiable


And if not negotiable, you can certainly learn how to effectively judge one loan program from another, and make the right decision for your situation.  That’s what you’re going to learn to do here.


So let’s cover first things first.  When shopping for a mortgage, you better know the language.  The more you know, the better you’ll be able to make an informed decision on which loan…and loan company…is best for you.


Here’s a rundown of the terms you’re going to see and the important items you need to watch out for:


PAR.
 PAR is the lowest interest rate available without paying any discount points.  And it should be the baseline for all your comparisons.  Most mortgage lenders get hourly computer updates on the current PAR rate.  You have every right to see the current PAR rate, so you can make a wise decision on whether to go for PAR, or buy down the interest rate on your loan by paying points (as we talked about earlier).


ORIGINATION FEE.
  Watch out here!  This is what most mortgage companies charge to “originate” your loan.  And it’s pure profit for the mortgage lender.  The traditional fee is 1% of your total loan amount.  If it is more than 1% you need to know why.


DISCOUNT POINTS.
 
Watch out here as well!  As I mentioned earlier, discount points are actually pre-paid interest amounts that can be used to buy down, or lower, your interest rate over the life of your loan. 


Make sure you know what the current PAR rate is when making your decision about whether to pay discount points.  Otherwise, you won’t know if your points (usually 1% of your loan amount) are actually being used to reduce your interest rate or simply being put into your lender’s pocket!


LOCK PERIOD.  Watch out here as well!  Make certain you know what your lender is quoting you!  The lock period is the period of time that a quoted interest rate/discount point combination can be guaranteed.  The shorter the lock period, the lower the rates.  If you’re quoted a 15 day lock, make sure you can close your loan in 15 days, otherwise if market rates to up, you’ll be subject to a higher rate loan at closing.


YIELD SPREAD PREMIUM (YSP).
  This is a hidden kick-back to the mortgage lender!  You need to ask if your loan will have a Yield Spread Premium at closing.  If there is, then you’re paying a higher interest rate than you should be. 


See, YSP’s are payments the mortgage lender receives for selling you a higher interest rate than you could qualify for.  This is, in essence, a kickback lenders can get that won’t be disclosed until closing.  Although it’s not money directly out of your pocket, you will pay the difference by paying higher interest rates every month for the life of your loan.


SERVICE RELEASE PREMIUM.  Here’s another hidden kickback!  SRP’s are additional fees mortgage lenders can receive for giving another company the right to collect your mortgage payments.  This fee can range from ½ point to 2 points, depending on the type of loan and the loan size.  Most mortgage brokers keep this cash as additional profit. 


JUNK FEES.  Pay attention here!  Junk fees are all of those small items, such as warehouse fees, document preparation fees and messenger services, flood fees, tax service fees, administration fees, processing fees, underwriting fees, etc., that most lenders add on to their origination fees.  Some mortgage lenders mark these fees up to generate extra profit.  Make certain you find out what fees you’ll have to pay – and make certain they’re not marked-up!


APPRAISAL AND CREDIT REPORTS. Warning!  Make sure these outside services are not marked-up by your lender.  Appraisal and credit reports are provided by outside vendors and are usually standard in each market.  Other costs are also standard, including insurance and tax impounds; termite inspections; and title, escrow, and recording fees.  These expenses are NOT part of the cost of the loan itself and should not figure into your mortgage lender decision. 

Secret #5: Here Are 17 Questions You MUST Ask A Mortgage
                   Lender.

OK, so you’re now armed to the teeth with information…probably more information than you ever wanted to know.  But you can see the importance of this process.  By taking a few minutes to understand how the “game” works, you can save yourself thousands of dollars, and get a loan that best fits your personal situation.  
 
But we’re not done yet.  It’s now time to meet with your lender, or lenders, face-to-face.  Now, at this point, he or she is going to ask you a lot of questions.  And it’s easy to let this game go down a “one way street,” with them asking all the questions.  But that’s not in your best interests. 


You need to ask a few questions of your own.  And to help you in the process, I’ve provided you with 17 important, probing questions to help you “flush-out” the very best mortgage for you:


1. What is the PAR interest for my type of loan today?
2. Will I be charged an origination fee?  If so, how much?
3. Will I be charged separate discount points?  If so, how much?
4. Will you get a Yield Spread Premium payment for placing my loan?  If so, how
    much is it?
(Remember, this is nothing but a kickback mortgage lenders get
    for selling you a higher interest loan than you qualify for.  Watch out here!)

5. If there is a YSP, ask:  Can I receive full credit for the Yield Spread Premium
    to reduce my closing costs?
6. Do you get a Service Release Premium?  How much is it?
7. Will I be charged a separate processing fee?  How much is it?
8. Will I be charged a separate document preparation fee?  How much is it?
9. Will I be charged a separate underwriting fee?
10. Will I be charged a separate tax service fee?
11. Will I be charged a separate flood certification fee?
12. Will there be additional fees at closing?
13. What is the total of all these costs?
14. If I apply for a loan this afternoon, can I hold you to these costs?
15. Is there a Lock Period with this loan?  If so, how long?
16. What will my annual percentage rate be with this loan?
17. Instead of all these separate charges, can you offer just one simple fee, and
      promise to give me the PAR interest rate?


Remember, you have a right to this information, and any reputable mortgage lender will answer these questions without hesitation.


Never feel that you’re imposing on them.  Don’t let them confuse you. 


This is a game, and you must know the rules and strategy in order to compete effectively. 

Secret #6:  Work Out A Cost Comparison On Several Lenders
                    To Locate The Perfect Loan!


OK, here’s where all your hard work pays off.  At some point you’re going to need a way to evaluate one loan program from another. 


Here’s a helpful cost comparison sheet to help in the process…

   Example  Lender #1  Lender #2  Lender #3  Lender #4
Loan Type 

 30 Year Fxd    

       
Interest Rate

 7.125%

       
Par Rate

 7.000%

       
Purchase Price of  Home

 $156, 250

       
Loan Amont

 $125, 000

       
Lock Period

 30 days

       
Fees          
Origination Fee

 $1, 250

       
Mortgage Service Fee

 -

       
Discount Points

 -

       
Yield Spread Premium

 -

       
Service Release Premium

 -

       
Processing Fee

 200

       
Underwritting Fee

 225

       
Document Prep Fee

 200

       
Tax Service Fee

 69

       
Flood Certification

 24

       
Other Loan Fees

 unknown

       
Total Loan Fees:

 $1, 968

       
Annual Percentage Rate (APR)

 7.187 %

       



NOTE:  The Yield Service Premium is a kickback lenders give to mortgage companies to sell you a loan higher than the lowest rate you could get.  In this example, the rate quoted is 1/8th percentage higher than par, but the Yield Service Premium goes to you, the borrower to offset loan costs.  It’s your choice: take a slightly higher rate and lower your costs, or get the lowest interest rate available.


Once you’ve taken the time to compare your financial alternatives with several lenders, you’ll have a good picture of all the costs you’ll have to pay to get the right home loan for you. 


Now, there’s another little tip I want to give you that can save you tens of thousands of dollars in interest once you get your loan.  And here it is…


Secret #7:  Here’s A Special Technique To Save You Tens Of
                    Thousands On Mortgage Interest

Did you know that on a $150,000, 8% fixed-rate, 30-year loan you would save over $68,868 in interest and pay off your loan seven years early if you made just the equivalent of ONE extra mortgage payment every year??


What’s the catch?  Nothing really…just a little “smart” financial management at work.  Now, you may have heard of programs that do things like this, called “Bi-Weekly” payment programs.  There are lots of bi-weekly programs out there and lenders promote them frequently. 

What are “Bi-Weekly” programs?  It’s where either a third party or your lender collects your mortgage payment bi-weekly rather than monthly and applies it to your outstanding principal balance on your loan.  This helps to minimize the total interest you pay on your loan by increasing the frequency of payments you make (each payment being about half your normal amount).


And the reason why they promote them is because the lender (or third party) makes money off administering these programs to you.  But what you probably didn’t know is…


There Is A Much Simpler Way To Accomplish The Same Thing Without Lenders Or Third Parties Taking Their “Cut” Out Of Your Pocket!


No kidding!  Here’s how it works…


Just about every loan you get will allow you to prepay it in whole or in part without any penalty.  Here’s what you do.  Take your current monthly principal and interest payment you make on your current loan (don’t include impounds for taxes, fees, or other costs – just principal and interest).  If you don’t know what it is, ask your mortgage lender for an amortization schedule of your loan.  Multiply that number by 13.  Then divide that total by 12 to get your new “accelerated” monthly payment. 


That number becomes your new mortgage payment that will give you these whopping savings.  Let’s take an example using the $150,000, 8% fixed, 30-year loan mentioned above.  Here’ what you do:

 How To Save A Foutune On Your Mortgage:

 Example

Your Loan 

 1. Enter Your Monthly Principal & Interest Payment

 $1, 100.65

 
 2. Multiply That Payment By 13

 14, 308.45

 
 3. Divide That Amount (#2) By 12 Again

 1,192.37

 
 4. Subtract #1 from #3: For Your
     Accelerated Monthly Payment

 $91.72

 



Do you see what’s happening here?  By adding just $91.72 per month to your current mortgage payment, you can save over $68,868 in interest over the term of your loan, PLUS pay your loan off seven years earlier than a conventional payment schedule.    
 
Just a slight accelerated payment schedule can make a world of difference in savings to you…and your ultimate net worth!  The larger your mortgage and the higher your interest rate, the more benefit you get by using this simple mortgage acceleration calculation.

BONUS SECRET: Use An Experienced Agent

                       
                             Chances Are, YOUR Agent Represents Is Not Seasoned Agent!


Yes, it’s true.  And the question you have to ask yourself is… “Does this person know what they are doing and are they capable of representing me if something goes wrong?” 


Think about this: If you had to go to court, would you use just any attorney or would you look at his experience and his record? 


I think you know the answer!  


* A good agent knows the area you want to buy in because he/she is out constantly
  looking at homes.

* A good agent can spot trouble for you.  He or she will be experienced at looking at
  homes and will see things you might not see.

* A good agent will greatly simplify the buying process.

* A good agent will give you MOTIVATED, reliable financing sources and options.

* A good agent will refer you to proven inspectors, title and escrow officers, and other
  service providers you’ll need.


Most importantly, you need to know that…

                          
                          There Are “Real Estate Agents”…
                And Then There Are Committed Professionals.
       Which One Do YOU Want Representing Your Interests?

I hope the information above has given you helpful advice when you prepare to finance your next home.  And at this point, you’re probably pretty clear that, in order to find the right home and save money, you need someone competent and professional to represent YOUR interests.


Over the past 19 years, I have recognized this fact, which is why I sent you this special report, and structure my practice around giving the most competent service possible.


There’s a difference between agents who simply sell real estate, and those who COMMIT to whatever it takes to serve clients beyond their expectations.  I’ve been in real estate over 19 years.  But more importantly, I’ve closed over 150 million in home sales.  I am a full-time REALTOR® with a team of trained professionals.  Together we will make your home buying process as seamless as possible.


                   I’m Not Saying These Things To Impress You,
          But Impress UPON You The Difference Between A Real
          Estate Agent, And A Competent, Dedicated Professional


Buying and selling real estate can be tricky business.  And selecting the wrong agent can cost you a lot of money, headaches, and wasted time.  That’s why I designed a specific program designed for buyers like you.  I call it my…

Exclusive “Preferred Buyer Program”
 

                        Exclusive “Preferred Buyer Program”
 
My Preferred Buyers Program is absolutely FREE to you!  Here’s what you’ll get when you enroll:


* A Free Subscription to my “Home Locator” program.  I’ll create a custom search model
  based on your personal home needs.  Then enter you into our Home Search system 
  where our computers will sift through the market each night to find hidden bargains
  and new listings before anyone else.  Each day, I’ll forward to you homes on the
  market that meet your personal desires. 

* I’ll evaluate the value of your chosen home so you buy the most home for your dollar
  the very same way I described earlier.


* Negotiate the best possible deal for you so you avoid costly traps and pitfalls.


* Help you locate the most affordable financing in the market and for your 
  situation.


* Coordinate all inspections, appraisals, escrow and title services, with the very best 
  firms, so you can feel confident and focus on other important tasks during your move.


* Because of my experience, I’ll make the entire process HASSLE FREE for you.


* Everything you do with me stays COMPLETELY CONFIDENTIAL. 


Sincerely yours,

Billie Chubb
Chubb Realty Group
RE/MAX of Wilmington


P.S.  Once you have read this report completely, make a list of areas you would like to discuss.  Call me at 302-478-6425 to enroll in my Preferred Buyer Program.  I’m confident I’ll help you find the right home, at the right price, and save thousands in the process. 


My services are Free to you while purchasing a home, so I look forward to speaking to you.

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8 Secrets For Saving Thousands When Buying

8 Secrets For Saving Thousands When Finding, Buying and Financing Your Next Home

Here’s A Helpful Guide For Buying The Right Home, At The Right Price, And Getting The Right Financing…

“You Don’t Make Money When You Sell Real Estate, You Make Money When You BUY It!”

 

Dear Home Buyer,

Do you see the statement above? Someone once told me it was written backwards…that you only make money when you SELL real estate. “How on earth could you make money when you buy it?” he said.

But that statement is accurate. You might receive your sales proceeds when you sell your home, but it’s how well you BOUGHT your home that will determine HOW MUCH your proceeds will be.

But the story doesn’t end there. Finding the right home, and making a prudent financial investment is more involved than just “buying right.” You also need to FINANCE it right.

Even Experienced Homeowners Make Costly Mistakes
When Buying And Financing Their Home

Hi, my name is Billie Chubb, and I specialize in helping people buy the right home at the right price…AND right financing.

It’s no surprise that borrowing $100,000…$200,000 or more is a lot of money. And how to FIND the right home…how much to PAY for the home…how much to BORROW…and on what FINANCIAL TERMS can literally mean tens of thousands of dollars MORE or LESS in your pocket!

If you’re like most people, the decision to buy a home involves a number of stresses and strains. For about 80% of buyers, it’s the single largest financial transaction of their lives. Mistakes in any part of the buying process can cost you thousands.

That’s why I wrote this special report…to give you a number of helpful, straightforward tips for finding a home that meets your needs, AND becomes a wise financial investment for you.

Here are eight strategies (I call them “secrets” because so many home buyers disregard them when buying) you should consider when buying your next home…

Secret #1: Understand What You NEED In Your Next Home.

Two things you need to consider here: Your NEEDS…and your WANTS. They’re two very different things.

You may need four bedrooms because of your children, or need a 3-car garage because of your three cars.

What you’ll find is your needs are fairly basic. It’s the “wants” that take a little more time to clarify. Here is a list of needs you should consider before looking for your home:

  • General price range of home. We’ll cover this ahead when discussing financing options and the amount of home you can afford.
  • Approximate size of home (in sq. footage). Make it a reasonable range.
  • General location, area, or subdivision.
  • Number of bedrooms required. Don’t forget to include any home offices or guest rooms.
  • Number of bathrooms you need. Frequently determined by the number of children you have.
  • Style and layout of home. Do you want a more formal plan, or a contemporary plan with great room designs, etc.
  • School requirements or districts.

Secret #2: Understand What You WANT In Your Next Home.

A great way to get a handle on your wants is to take a good look at your present home. What do you like about it? Do you like its open floor plan? Do you like the kitchen and eating areas? Do you like the common area layout?

List out everything you like about your present home, or homes you’ve visited.

Now, let’s take a look at what you don’t like about your home. Do you hate the flat roof? Do you hate the master bedroom layout? Are the bedrooms too small? Is the kitchen too far from the garage?

If you dislike something with your present home, you’re going to dislike it with your new home. So the better you can identify these items, the more likely you are to avoid them.

Here’s a good suggestion: Take out a piece of paper and draw a vertical line down the middle. In the left column, write down everything you like about your present home. In the right column, write down everything you dislike about your present home. It’s also important you understand WHY you dislike something.

Now, from your list of “likes,” let’s compile a list of features you want for your new home. Here’s an important tip that will help you really narrow your focus.

Take out another sheet of paper and put two columns on it. On the left hand side, you will be listing out the features of your home. And on the right hand side, you’ll be listing out the benefits. For each feature, you want to list the benefit of that feature.

Features tell you what something IS: three bedroom, two bath, 3-car garage, etc. Benefits tell you what something DOES. Benefits fulfill desires.

For example, a great room concept (feature) will be ideal for entertaining friends and family at special times (benefit). So on the left hand side, you would put “great room.” And on the right hand side, list out all the benefits (or reasons) for the “great room” design: family entertaining, business entertaining, Thanksgiving holidays with the family, etc.

Understand What Each Other Is Looking For, And WHY

If you’re a husband and wife looking for a home, this exercise will eliminate many disagreements down the road. You will both understand what the other wants, and WHY they want it.

I recommend you RANK each feature in terms of its importance to you and your spouse. You’re both going to live in the home, so you better understand what the other is looking for.

For example, a well designed gourmet kitchen (remember, list ALL the features of the kitchen you’re looking for) may rank high with a woman, while having a workshop may rank high with a man. Try to understand each other’s priorities.

Most People Have More Dreams Than Money

Ranking will also show you areas you may need to eliminate because of price constraints.

And by having each person rank the importance of the features they want, you won’t be eliminating a high priority item and putting additional stress on an already stressful time.

Secret #3: Understand How Much Home You Can Afford.

Like it or not, there are two guidelines bankers and mortgage lenders use to determine how much loan you can afford.

The first guideline is the Payment To Income Ratio. This guideline compares your income, or your total household income, to the amount of mortgage payment you’re considering.

To calculate the “payment” part of the formula, the lender will take the mortgage payment (principal + interest) and add to it property taxes and insurance. Hence the term “PITI” (principal, interest, taxes, and insurance).

Usually lenders will loan up to a payment amount of 28% of your total household income.

But before you think you’re home free, there’s something else you need to know…

It’s called the Debt To Income Ratio. Debt refers to ALL the major monthly payments other than your mortgage payment (PITI). To arrive at this amount, the lender will consider…

• Your car payment.

• Your credit card debt and payment.

• Any IRS liens or payments due.

• Any other payments and debts you have (boat, second home, etc.)

Then, they’ll compare your total debt to your ability to make current payments with your new home loan added into the equation.

Now, here’s the “stickler.” Each mortgage company sets different limits on your Debt To Income ratio, which is why it’s critically important to find a MOTIVATED LENDER.

Don’t follow the “canned” financial advice like you see on TV. Most of that advice is “rule of thumb,” and designed for the lowest credit rating and highest interest rates.

Think about this…

If you spend two or three days to find a loan that saves you $40,000 to $150,000 over its term, your time is WELL WORTH SPENT! Doing a little homework on your own will literally save you thousands over the term of your loan.

Secret #4: Save A Bundle When Financing.

Your ability to afford a home will be related to a number of items. They are:

  • The PRICE of the home.
  • Your DOWN PAYMENT on your home, and thus the amount financed.
  • The INTEREST RATE and POINTS of your loan – the amount a bank charges you for the money.
  • The TERM of your loan: 10 year, 15 year, 30 year.
  • The overall TYPE of your loan. Most common is fixed vs. variable rates, but there are hundreds of loan packages from which to choose.

And just in case you were looking for a specific “rule of thumb,” for financing your home, you should know that…

There Are NO General Rules Of Thumb About Financing Your Home.

Each case is different, and your personal financial circumstances will have an impact on how much home you can afford.

However, you MUST understand the relationship and impact interest rates, term of loan, points, and type of loan can have on your overall financial picture.

Let’s start with the “amount financed” first. Many people often pay cash or put 20% or more down as equity. The reasons they do this are:

“The bank required us to…”

“We’ve just always put down this amount…”

“We wanted a lower payment.”

Problem is, these reasons could cost you thousands of dollars.

The answer for how much you can put down on your home is different for most people. However, I have learned over time that…

Many People Put Down More Cash On Their Home Than They Need To,
LAnd Could Have Received A Better Return On Investment Had
They Invested The Money Instead Of Putting It Into Their Home

Here’s a simple and fast way to “ballpark” the actual annual return on investment you get from the money you put down on your home:

  • Take a look at the homes in your area. How much have they appreciated each year on average, over the past five years? For example, you might find that values have increased an average of 1.5% a year.
  • Now, take the total cost of your home, multiply that value times 1.5% (the average expected annual appreciation of your home). For example, a $150,000 home increasing value at 1.5% for the first year. Thus, the home will be worth $2,250 more a year from now.
  • Now, divide the amount of increase in your home ($2,250 in the example) by the total amount of Down Payment you put into the home. For example, if you put down 20% (or $30,000), then $2,250/$30,000 = 7.5%.

Now 7.5% sounds like a fair investment. But the question you need to ask is this: Can you make more than 7.5% elsewhere?

And did you notice something else here? Had you put down just $15,000, your return on your Down Payment would be 15%!

The moral of the story: Putting more money into your home may make your banker happy, because it lowers the risk of getting his money out if you default.

And it may make your overall payment a little lower…

But it may be a wiser decision to put less into your home, IF you can locate an alternate investment that will pay greater interest on your hard-earned equity.

Now, let’s shift gears a little and talk about the impact Term and Interest rate will have on your overall financial picture…

How INTEREST RATE and TERM can make or COST you THOUSANDS!

Mortgage lenders toss around interest rate numbers as if they didn’t matter.

They DO!

And to illustrate the impact interest rates can have on your overall financial picture, I’ve presented a sample table below showing the interest you pay over the term of a 30 year, $150,000 loan at 8%, 7% and 6%.

And here’s the clincher: Just ONE percentage point on a $150,000 loan can cost you almost $37,000 over the term of the loan! TWO percentage points will cost you over $72,000!!

Your banker might tell you his “slightly higher rate” is only a matter of $103 a month in payment. But YOU should know better! Take a look at the table below:

Loan Amount

$150,000

$150,000

$150,000

Interest Rate

8%

7%

6%

Monthly Pmt.

$1,101

$998

$899

Interest Paid

$246,233

$209,263

$173,757

Savings

--

$36,970

 

$72,476

 

That’s money taken out of your pocket if you don’t look for good rates!

And if you think interest rate has an impact on your overall financial picture, take a look at what modifying the TERM of your loan can do.

Here’s another example of a $150,000 loan at 7% interest. But this time, we examine the total interest paid when you select a 30-year vs. a 15-year vs. a 10-year amortization:

Term

30 Year

15 Year

10 Year

Interest Rate

7%

7%

7%

Monthly Pmt.

$998

$1,348

$1,742

Interest Paid

$209,280

$92,640

$59,040

Savings

--

$116,640

 

$150,240

 

The “bottom line?” Estimate the maximum amount of payment you can afford, and adjust TERM and INTEREST RATE of your loan to minimize the amount of total interest you’ll pay.

But then your banker cuts in and says, “but the interest you pay is Tax Deductible…” And you should know this: If you’re in the 28% tax bracket, for every dollar in interest you pay, you only save 28 cents. Don’t go spending a dollar to save 28 cents if you can help it!

Here’s How To Instantly Know How Many Points You Should Pay…

Another consideration in the formula is the amount of POINTS your lender will charge you to initiate your loan. And what you’ll notice is there’s a GAME being played with you.

And if you don’t know the rules of the game, YOU LOSE!

Sitting across from a banker while he throws obscure numbers at you like you’re a human dartboard can be pretty overwhelming. And frequently you’ll hear terms like “7.5% with 1.5 points,” or “7.25 with 1 point.”

All-the-while you’re thinking to yourself, “I have no idea what the financial impact of this guy’s blabbering means to me.” And quite frankly, your banker knows…

The Less You Know About What You’re Paying
The Better For HIM!

So hopefully this little “ballpark” example will help you quickly determine the best points-to-interest rate for you. How many points should you pay, and what formula is best for you? Here’s a little help…

If a banker is giving you several options of interest rates and points, you need to sort out the financial consequences so you don’t lose money. Say, for example, you were considering two loans. Both are for $150,000, and both are 30-year amortization.

DEAL #1: One loan he offers you is 7.5% with 0 points for origination…
DEAL #2: Another loan he offers you is 7%, but he wants two points to originate the loan.

What’s the ONE factor that will determine which loan is better?

How LONG You Keep The Loan! 

The first thing you need to think about is how long you’re going to live in that home. The average homeowner spends about 5.5 years in their home before selling for whatever reason.

So, for example sake, let’s say you plan to live in the home five years. Here’s how you determine which deal is better:

  • Take the difference in monthly payments (principal and interest only) of EACH loan.
  • Multiply that amount by 12 months to get the annual amount of difference.
  • DIVIDE that amount into the $$ amount of points you pay to determine the number of years at which you recover the points paid up front. If the number of years is LESS than your anticipated time in your home, you’ll be better off paying the points and getting the lower rate. If it’s higher than you plan to spend in the home, opt for the lower points.

Here’s an Example…

Loan

#1, $150,000

#2, $150,000

Points

0

2.5

$$ Points

$0

$3,750

Interest Rate

7.5%

7.0%

Mo. Payment

$1,049

$998

 

  • The difference in monthly payments is $51 a month ($1049 - $998 = $51).
  • $51 X 12 months is a savings on (approximate) interest of $612 per year.
  • Total Cost Of Points divided by $612 is 6.13 years ($3,750/$612 = 6.13).

The result? If you stay in your home for five years, you will NOT recoup the points you paid up front with the savings in a lower interest rate. Recoup time is about six years and two months to breakeven.

So your best bet would be to select loan #1.

If, however, you planned to keep your home beyond six years and two months, you’d be better off with loan #2 (i.e. the overall savings in interest rate will exceed the amount you paid in points – not considering the time value of money).

Are you starting to see how important it is to understand your home’s financing? How important it is to shop for the best rates, terms, and points?

Good! Now, let’s move on to another important secret for buying your home…

Secret #5: How You Evaluate Homes Will Save You Thousands of Dollars And Heartaches!

One of the biggest mistakes people make when buying homes is they rely solely on “local neighborhood market analysis information” to determine the right price to pay for a home.

Before you buy or refinance your home, INSIST on seeing a “total market overview” of exactly what is going on in the ENTIRE market. Then narrow your analysis to local market information.

Why do I say this? Because you want to know two things: 1) What is the ENTIRE market doing with values? Are they going up? And by how much? 2) What is the specific area doing with market values? How does it compare to what the total market is doing? Are the growth rates the same, lower, or higher than the overall market?

Understanding these parameters will save you thousands of dollars when you make an offer on a home. I frequently perform both of these analyses for my buyers, in an easy to understand format, so you know EXACTLY what you’re buying!

OK, so let’s say you’re now pre-qualified with financing, and you’ve also found a number of homes to preview.

The Way You Inspect A Home For Sale Can Save You
Enormous Amounts Of Money And Time

It’s now time to find not only a home that fits your needs, but a home that will be a good investment. What are some of the things you should look for?

Well, the first thing I always look for is what I call “siting.” Siting involves evaluating three areas: Location, Lot siting, and Home siting.

The general location of the home you’re considering could determine how happy you’ll be living there, and what kind of an investment you’re buying. Here’s an important tip that will almost always make you money…

Buy The Midrange Home In The Best Neighborhood You Can Afford

Why do I say this? Because the better the neighborhood, the better the appreciation for you over time. And if you buy the midrange home, the home will “generally” appreciate faster and greater than a higher priced home in the same area.

Plus, you will most certainly spend money updating or decorating your new home, and you don’t want to get “upside down” on your home’s value after spending money for improvements. So remember…

NEVER Buy The Top Of The Market!

Now the second area you need to consider is Lot siting. Lot siting has to do with WHERE your particular lot is located in the subdivision you’re considering. Ask your agent for a plat map of the entire subdivision. Now take a look at where your home’s lot is located in the subdivision.

Is it near a common area? Does it capture better views than other lots in the area? Is it more private, or shaped better than other lots? Is it near a loud street?

Lot siting in a neighborhood will give you a basis for knowing how well the home will appreciate vs. other homes in the neighborhood (assuming the home is reasonable).

Finally, you want to look at the Home siting. How well did the builder take advantage of all the amenities the LOT offers a home? Are the views great? How’s the curb appeal? Is there a balance between front and back yards? Do you see any drainage problems because of where the home has been located on the lot?

Think through these things as you visit each home.

Now, as you approach your home, there are other things you want to keep in mind…

  • What is your initial reaction of the home as you approach it from the street? This is called “curb appeal,” and it has a great impact on the value of the home. Is the home sited right on the lot? Notice the areas around the home? Are they well maintained? Is the landscaping groomed?
  • Take a look at the structure of the home? As you go through the home, windows and doors should be square, and they should close correctly. Look around windows and doors for cracks. Check corners of rooms for sloping or tile/wood cracks. These may reveal foundation or water problems.
  • Now think about the floor plan of the home. Is it functional? Do the common areas flow the way you want them to? Are the halls narrow and long, or are they open? How far will you have to carry the groceries from the garage? Are the rooms the right size and height for your desires? If there have been any additions, were they done professionally? Do they fit with the flow and style of the home?
  • Now, check the roof and ceilings. Is the roof the type you prefer? Is it in good condition? When was the last time the home was roofed?
  • Now make a basic check of the plumbing, mechanical, and electrical systems. Do drains and toilets work correctly? Is the property connected to sewer, or will you have to deal with a septic system? Is the electrical wiring up to code? And are the mechanical systems working properly? Make sure you get these systems inspected by a licensed contractor or inspector BEFORE you close any deals.

Secret #6: Save Thousands of Dollars Writing Your Offer And Negotiating Your Deal

Years ago a real estate expert told me that the party who is less motivated almost always gets the better deal. The ONE single element that will determine how well you negotiate your offer is…

How MOTIVATED Is The Seller,
And How MOTIVATED Are YOU?

If the home has been on the market for over a year, perhaps it’s because the seller hasn’t been motivated enough to sell. Or perhaps the home hasn’t sold and he/she is very motivated.

And if you’ve been looking for four months, your kids are late for starting school this year because you haven’t found a home yet, and you now have found the right home, YOU may be very motivated to buy!

Nevertheless, here’s a tip you MUST bring to any real estate transaction…

Move Heaven And Earth To AVOID Emotional Attachment
To The Home You’re Considering

If you’re all giddy about the home. If you can’t hold back your emotions when around the home, then you’re going to get clobbered when negotiating the purchase.

That’s just ONE reason why you need a REALTOR ® representing you during any transaction. The middle person alone will help save you money.

So let’s say you have a REALTOR® representing you (make sure it’s a BUYER’S agent, or you could lose a bundle!), and you’re ready to write an offer.

What’s the single best piece of information you can have?

It’s the comparable sales and market data for the entire market and the area. Ask your REALTOR® to print out both for you to use. Now, here’s what you want to do…

You want to take a look at FOUR important “market telltale signs:”

  • Take a look at the currently active (for sale) listings in the area. Was the home you’re considering priced within reason to other homes? If so, you know you’re at a reasonable starting point.
  • Now, take a look at what the average selling price is compared to the listing price. You may notice that most homes are selling for about 3% or 4% less than their offer price. If that’s the case, you know the original offers were LESS than this amount. Take this into consideration when making your offer. And leave plenty of room for negotiating.
  • Now, make sure you visit several of the other listings in the area. How does your home compare to the other homes? Is the home you’re considering in similar shape? Is it better sited? Is it bigger, smaller, better style, better landscaping, etc.? These factors will help you determine how much you should pay for your home vs. how much others paid for similar homes in the neighborhood.
  • Now, take a look at the average market times for homes in the area. If they’re long (evaluated on a market by market basis), the market may be soft, and you might have more negotiating room with your offer.

You’re now ready to make your offer. At this point, I highly recommend you work closely with an EXPERIENCED AGENT to structure your offer. They will talk about strategies such as: 1) should you offer a high price and ask the owner to throw in all kinds of extras, or 2) offer a low price and skim your way into the neighborhood?

The correct answer depends on your personal situation. And you need to work closely with your REALTOR® to strategize your offer.

Secret #7: Be Financially Prepared – Ahead Of Time!

Many people go about the home finding process backwards. They go through the entire process of searching, evaluating, and writing an offer on their home, WITHOUT being financially prepared.

And it usually costs them money. Big money!

Completing a few things up front before you go searching will save you a lot of money, time, and hassles. What are those things?

Here are three of them:

First, find a MOTIVATED lender.

No, don’t just go down to your local bank where you’ll likely to be slowly tortured by bureaucracy and paperwork. Your banker may be a good friend for your checking, savings and perhaps an auto loan. But most bankers are not motivated to work hard to earn your business (although some are changing their ways).

That’s because one of the quotas bankers have to live by is: “How many BAD loans did you originate?

They don’t get measured by their production…

They don’t get measured by their service…

They only get measured by the MISTAKES THEY AVOID!

Now, I know if your local banker sees this, he’s going to cringe a bit, and start reciting all the ad campaign jargon most banks are spouting these days. But the truth is…

There Is Absolutely NO Incentive For A Traditional
Banker To Serve Your Best Interests

What you want to do is find a mortgage lender who is MOTIVATED to take your loan. One who represents many different products, and can offer you many options for making your loan most affordable.

Here’s an important tip: Ask your REALTOR® to refer one or two lenders to you. Why? Because agents have power over lenders because they send them lots of clients. It’s not just YOU alone talking to them.

If they don’t give you first class service, the agent who sent you will refer (ALL) their clients to someone else. So they’re motivated to SERVE YOU. And the minute you have a problem with your loan, you can turn to your agent…who has much more influence and leverage over the lender than you alone.

After all, your agent and lender both want to see the transaction close. There’s power in numbers and influence. Use it to your advantage.

Now, the second thing you want to do is GET PRE-QUALIFIED with a lender. Better yet, try to get PRE- APPROVED.

Why?

Because the first question any home seller will ask when an offer is presented is “Is your buyer approved for a mortgage?

And rightfully so! The seller doesn’t want the deal to fall through because you couldn’t get financing. When they accept your offer, their home comes OFF the active market. If you fall through, it costs them time and money.

Plus, there’s one more reason to get pre-qualified or approved…

 

You Will Have Much More Power To Negotiate
Price And Terms When You’re Financially Qualified!

When you have money behind you, the seller knows you’re serious. And a serious buyer ALWAYS has more influence to negotiate. So do yourself a favor, GET PRE-QUALIFIED or PRE-APPROVED!

Now, the third way to become financially prepared is to have deposit funds available immediately. One way to do this is to write a check in the amount of 3% of the highest price you’ve been qualified for financing.

Make the check out to the Brokers Trust Account, or the Title Agency you will use. The broker or title company are trustworthy fiduciaries by law, and will hold the check un-cashed until you make an offer that’s accepted.

Now I know what you’re saying… “It’ll be a frosty day in Tahiti before I write a check before we’ve even located a home.” I understand.

But you may want to consider this…

Jim and Susan were buyers from outside their immediate area. Because of their distance, they could only get together with their agent with two days notice. And the market was pretty good.

Three homes came on the market, and were sold before they could get together to visit them. Twice, they lost other deals because of bidding wars.

Finally, out of frustration, they placed an un-cashed deposit with their broker.

When they finally found the right home, they decided to write an offer…

And because they placed an un-cashed check on deposit, their agent could enter negotiations with verbal authority to make the offer. And because the agent could demonstrate that he had earnest funds, the buyers were able to sign a faxed copy of the offer, and their deal was secured.

And it’s a good thing! The very next day, three more offers came in on the home they just put into escrow!

Secret #8: Use AN EXPERIENCED AGENT!

There’s a huge difference between an experienced agent and other agents.

Think about this: If you had to go to court, would you use just any attorney, or would you know their experience and specialty?

I think you know the answer! So what can an experienced agent do for you?

  • A good agent knows the area you want to buy in because she is out constantly looking at homes.
  • A good agent can spot trouble for you. She will be experienced at looking at homes and will see things you might not see.
  • A good agent will greatly simplify the buying process.
  • A good agent will give you motivated, reliable financing sources and options.
  • A good agent will refer you to proven inspectors, title and escrow officers, and other service providers you’ll need.

Most importantly, you need to know that…

 

There Are “Real Estate Agents”…
And Then There Are Committed Professionals.
Which One Do YOU Want Representing Your Interests?

I hope the information above has given you helpful advice finding, buying, and financing your next home.

And at this point, you’re probably pretty clear that, in order to find the right home and save money, you need someone competent and professional to represent YOUR interests.

Over the past 19 years, I have recognized this fact, which is why I wrote this special report, and structured my practice around giving the most competent service possible.

There’s a difference between agents who simply sell real estate, and those who COMMIT to whatever it takes to serve clients beyond their expectations. I’ve been in real estate over 19 years. But more importantly, I’ve closed over 150 million in home sales. I am a full-time REALTOR® with a team of trained professionals. Together we will make your home buying process as seamless as possible.

I’m Not Saying These Things To Impress You,
But Impress UPON You The Difference Between A REALTOR®
And A Competent, Dedicated Professional

Buying and selling real estate can be tricky business. And selecting the wrong REALTOR® can cost you a lot of money, headaches, and wasted time. That’s why I designed a specific program designed for buyers like you. I call it my…

 

Exclusive “Preferred Buyer Program”

My Preferred Buyer’s Program is absolutely FREE to you. Here’s what you’ll get when you enroll…

  • A Free Subscription to my “Home Locator” program. I’ll create a custom search model based on your personal home needs. Then enter you into our Home Search system where our computers will sift through the market each night to find hidden bargains and new listings before anyone else. Each day, I’ll forward to you homes on the market that meet your personal desires.
  • I’ll evaluate the value of your chosen home so you buy the most home for your dollar…the very same way I described earlier.
  • Negotiate the best possible deal for you so you avoid costly traps and pitfalls.
  • Help you locate the most affordable financing in the market and for your situation.
  • Coordinate all inspections, appraisals, escrow and title services, with the very best firms, so you can feel confident and focus on other important tasks during your move.
  • Because of my experience, I’ll make the entire process HASSLE FREE for you.
  • Everything you do with me stays COMPLETELY CONFIDENTIAL.

 

Sincerely yours,

 

Billie Chubb
Chubb Realty Group
RE/MAX of Wilmington

Once you have read this report completely, make a list of areas you would like to discuss. Call me at 302-478-6425 to enroll in my Preferred Buyer Program. I’m confident I’ll help you find the right home, at the right price, and save thousands in the process.

My services are Free to you while purchasing a home, so I look forward to speaking with you.

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12 Questions To Ask Any Agent

12 Questions You Should Ask Before Hiring Any Real Estate Agent

Here Are 12 Powerful And Insightful Questions You Should Ask A Real Estate Agent Before You Sign Anything…

Here Are 12 Powerful and Insightful Questions

You Should Ask A Real Estate Agent

BEFORE You Sign Anything!

Dear Consumer,

If you’re in the market to sell your home, OR purchase a home, there’s something you should know.

Real Estate Agents Are NOT All The Same!

Your decision to place your home for sale involves more than simply running an ad, holding a few open houses, and waiting for the sales proceeds check. And your decision to buy a home clearly involves more than looking at two or three homes, making an offer, and moving in.

Hiring the wrong agent can mean the difference between making or losing money, selling or buying quickly…or taking a long time, a trouble-free transaction, or a living nightmare.

Unless you have experience interviewing people (and real estate agents in particular), you won’t always know what questions to ask. Further, you won’t always know what answer will best suit your needs for buying or selling. So here’s a list of 12 important and insightful questions you should ask ANY Real estate agent BEFORE you sign anything.

Question #1: How Long Have You Been Practicing Real Estate?

This question will reveal more than just years practicing. You want to delve down into the number of transactions, average price range, specialized areas and types of homes they’ve purchased or sold. You also want to know how productive they’ve been in each year in practice.

Some agents in business less than five years may have more experience than other agents in business 10 years or more! You want to know how many brokers they’ve worked for, and what kind of experience they have that will apply directly to your real estate situation.

Question #2: What Qualifications Do You Have To Sell Real Estate?

This question looks for their overall commitment and dedication to building his/her personal skills. If they’re not willing to commit to improving themselves, they may not commit to your needs and satisfaction either.

First, look at their overall education. Did they go to college? Do they have any Realtor or professional designations? How often do they invest in improving their skills and keeping up with technology and other industry trends?

Experience should also carry over to negotiating and financial skills. And don’t forget the ancillary experience required for real estate.

Question #3: Tell Me About Your Personal Real Estate Operation?

This is an open-ended question designed to get your Real estate agent talking about his or her business. You want to know how much they’ve invested into their business as it relates to giving you competent and quality service. For example, do they have an assistant to take home inquiries when they’re not in the office? Do they have a pager, cellular phone, email, and other methods for reaching them? Do they have a private office either with the broker or are they on their own? (This is a telltale sign of a top producing agent.)

Here’s what you’re looking for: The more an agent invests into his or her own success, office, and systems, the more he/she will be able to commit to you.

Question #4: Can You Give Me A List Of Client References To Call?

An agent who doesn’t accumulate a list of satisfied references either doesn’t do much business, or isn’t providing the kind of service or follow-through you need. References don’t always need to be past clients. Get professional references as well: bankers, mortgage lenders, appraisers, attorneys, etc.

Question #5: Do You Have A Formal And Written Marketing Plan For Selling Homes?

This question applies more to sellers than buyers. Your agent’s marketing plan needs to be extensive – not just holding open houses, entering your home on MLS, or running classified ads.

The key to selling a home is CONSISTENCY. Your home must be consistently marketed to those people capable of buying. This cannot be accomplished if an agent doesn’t have a diversified arsenal of marketing strategies. Look for special ideas, consistency, and persistence in his or her marketing plan.

Question #6: What Systems Do You Have For Tracking The Home Market (Buyers)/ or Tracking My Home Listing (Sellers) On A Regular Basis?

This is a very important question. If you’re a buyer, you want to know his or her competence in understanding values of certain areas. They also need systems to keep you continually up-to-date with opportunities in the market. You want them to have more than “access to Multiple Listing Service.” How often do they actually preview homes in your price range or desired area?

If you’re a seller, you want to price your home correctly, and be regularly updated with important buyer activity. How many people have viewed your home on the web? What marketing strategies did you use? How many home visits from other agents did you have (and what were their comments)? How many people visited your open house?

If an agent does not have specific systems for measuring and reporting these items, perhaps you should consider someone else.

Question #7: Do You Guarantee Your Performance?

Some agents will give you a blank stare at this question. If they do, you might want to consider taking your business elsewhere. Why? Because you need to know if your interests are aligned. Is your agent willing to stake his or her successful outcome with yours?

Why shouldn’t your agent also guarantee his/her performance?

Smart agents guarantee their services for two reasons: 1) They’re confident they can perform for you because of their experience, commitment, and work ethic; and 2) It’s smart marketing for an agent to guarantee his/her services. If you buy a television, it’s guaranteed. If you buy a car, it’s guaranteed. These days, nearly everyone must offer a guarantee to help stimulate a sale. Agents on the cutting edge of marketing guarantee their services. The best guarantees tend to be agents that do not commit buyers or sellers to sign contracts that lock them in. If they are not doing their job, then why should you be forced to stay with them?

Question #8: Can You Refer Me To A Reputable Mortgage Lender, Banker, Appraiser, or Real Estate Lawyer?

This question reveals how active the agent is, and how well connected they are professionally. At some point in the buying or selling process, you will need the services of a reputable, competent lender, appraiser, title company, etc. If your agent is active, committed, and diligent with their practice, he or she will be able to give you a few names of each right on the spot.

Question #9: What Percentage Of Your Business Comes By Referral?

Here’s the $64,000 question!” Competent, well-known agents get a large part of their business from satisfied past clients and members of their sphere of influence.

If an agent gets less than 25% of new business through referrals, it may be because: 1) The quality of service they offer is not up to standard (hence, people don’t feel compelled to refer to them after a transaction); 2) They lack the marketing experience or skills required to market for referrals (which means they may not bring strong skills to your transaction); or 3) They don’t cultivate contacts in their business (which means they won’t have many people to speak with about your home).

Clearly, the best way past clients show their gratitude for outstanding service is by referring their family, friends, and associates.

Question #10: How Many People Do You Speak With Each Day About Real Estate ?

This question will tell you how connected an agent is, and how active they’ll “talk-up” your home to buyers, or find a home for you by talking to other agents. Hopefully, your agent talks to at least 40 people a day about real estate. If not, they may not be very active.

Question #11: Do You Personally Spend Money Advertising Your Services Or Homes For Sale?

This question pertains more to listings, but it’s also a question a buyer should ask to determine an agent’s commitment to invest in the successful outcome of their client. There are two situations to identify here:

1) Agents who are very busy and who produce a lot of income for their broker will frequently receive advertising allowances from their broker. If your agent receives allowances, that’s generally a good sign.

2) However, if an agent is not as busy, OR if their broker does not have an ad allowance for top producers, you want to learn their commitment to “put their money where their mouth is” when it comes to marketing your home.

You should also ask to see samples of ads they write for homes they list, and for their own services. Do the ads appeal to you? Would they make you act? If not, don’t expect their marketing of your home to be any better.

Question #12: Will You Personally Handle Contract Negotiations For Use?

Surprisingly, many agents simply submit or receive offers, and act as a conduit between you and the buyer (or seller). That’s not good enough. You want an agent who has reasonable negotiation skills. You want an agent who’s committed to your interests.

They’ll need to represent you to other agents and buyers/sellers. It’s a good idea to follow-up the above question by investigating specifically HOW their negotiation skills saved other clients money, hassles, or help a deal come together.

There Are “Real Estate Agents”…

And Then There Are Committed Professionals.

Which One Do YOU Want Representing Your Interests?

The answers to the above questions should give you a good feel for the commitment and competency of the Real estate agent you’re thinking about using. Remember, all agents are not the same!

Over the past 19 years, I have recognized this fact, which is why I wrote this special report, and structured my practice to give the most competent service possible.

There’s a difference between agents who simply sell real estate, and those who COMMIT to whatever it takes to serve clients beyond their expectations. I’ve been in real estate over 19 years. But more importantly, I’ve closed over $150 million in home sales. I am a full-time REALTOR® with a team of trained professionals. Together we will make your home buying process as seamless as possible.

I also make it a priority to educate you on every aspect of buying or selling a home in your area. I have a long list of past clients and professional references you can call at any time to discuss the quality of my service and follow-up.

I’m Not Saying These Things To Impress You,

But Impress UPON You The Difference Between A

Real Estate Agent, And A Competent, Dedicated Professional

 

Sincerely yours,

Billie Chubb
Chubb Realty Group
RE/MAX of Wilmington

P.S. Knowing the right questions to ask any agent can save you an enormous amount of money, time, and hassles. And clearly, not all agents are the same! So when you’re finished reading this report, give me a call at 302-478-6425 for a Free, no obligation review of how I can save you time, money, and hassles on your next real estate transaction. I look forward to hearing from you!

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44 Moneymaking Tips For Prep To Sell

44 Moneymaking Tips For Preparing Your Home To Sell

Here’s A Quick And Easy Checklist Of Inexpensive Ways To Make Buyers Instantly Attracted To Your Home...

The Way You Live In A Home And The Way You Sell A Home Are TWO Very Different Things!

 

Dear Homeowner,

Each year thousands of homeowners unnecessarily lose money when they sell their homes. They don’t lose money because someone took advantage of them. And they don’t lose money because it wasn’t “marketed” well.

Even Seasoned Homeowners Lose Thousands of Dollars

Because They Didn’t Know About The Important Factors

That Influence The Value Of Their Homes

If you desire to sell your home for top dollar, and in your time frame, you need to do two things: 1) Get control of your personal emotions about your home, and 2) Place yourself in the shoes of potential buyers. Look at your home the way they would, and make it appealing in the right areas.

I know that putting your “homeowner emotions” aside may be tough to do. But doing so will help you to position your home to sell for top dollar, and in your time frame.

After all, selling your home is very different from any other financial transaction. Your house isn’t just a “thing.” It’s your HOME!

It’s the place where you raised your children. The place where you hold countless family memories…Thanksgiving dinners, family reunions, birthdays, anniversaries and more. It’s the place where you solved problems over the kitchen table late at night.

So it’s no surprise that selling your home may involve a bit of sadness, fear…or even excitement for the next move in your life.

Try not to let these emotions get in the way of a prudent sale. The tips and suggestions in this report will help.

Here Are Six Problems Your Home May Have

That Can Instantly Turn Buyers Off

Potential buyers are much more likely to return to a home that impresses them at first glance, while homes that appear disorderly or poorly maintained seldom sustain buyer interest.

  • Home Odors. Because homeowners become desensitized to the odors in their homes, they rarely realize how obvious odors can be to visitors. This is particularly true of pet owners and smokers.
  • Carpet and Flooring. One of the most visible areas of your home is your flooring. If your carpet is worn or dirty, get it replaced or cleaned. If you have vinyl flooring with corners coming up, get it glued down. Special note: Replacing flooring in smaller areas, such as kitchens, with high quality flooring can bring in premiums in price.
  • Paint and Walls. Paint is one of the least expensive ways to “spruce-up” your home. Consider painting outside trim and interior walls and doors.
  • Clutter . Excess clutter is a big buyer turn-off. You have to move anyway, so you might as well pack away items that make your home feel good to you, but turn off buyers. This includes nick-knacks, furniture, pictures, wall hangings, plants, etc.
  • Signs of Pests. If you have any sign of mice, rats, roaches, spiders, or bees, you should immediately contact a local pest control company and have them eliminated. There’s no better way to show your home is filthy than by infestations. Remove all spider webs with a broom.
  • Landscaping . If your landscaping is messy, overgrown, or looks cluttered in any way, you need to fix it. Buyers make positive or negative conclusions about your home within the first five minutes. Don’t lose the battle before you’ve even begun.

There’s no doubt about it: first impressions count with buyers. That’s why I prepared this 44 fail-proof list of simple, quick, and inexpensive things you can do to prepare your home for sale.

I divided them into three categories: 1) Exterior of home, 2) Interior of home, and 3) How to show your home for maximum profit.

Exterior Of Your Home

Overall, buyers are looking for a home that looks clean, neat, and well-maintained. By addressing exterior issues, you immediately give your buyers a positive “first impression.”

Here are 13 first impression items to examine:

  • Tip #1: Get into your car and drive away from your home. Drive towards your home the way a potential buyer would. Notice your first impressions of your home. Is the landscaping well groomed? How about the driveway and curb? Can you easily see the architecture of the home, or is it blocked by trees and bushes. Notice your roof. Is it in good condition? Make a list of items that need attention.
  • Tip #2: Paint your front door and mailbox. Polish your door and entry hardware.
  • Tip #3: Make sure your doorbell is functional.
  • Tip #4: Wash or thoroughly clean wood, aluminum, and vinyl sided homes. You can hire a contractor to pressure wash an entire house for about $200. Pressure washing can remove dirt, grime, peeling paint, and mildew.
  • Tip #5: Rake leaves, trim shrubbery and trees, cut the lawn, and plant a few new, fresh flowers. Put down fresh mulch or peat moss around shrubs and flower beds.
  • Tip #6: Sweep and hose off the walkways and driveways. Pressure wash if necessary.
  • Tip #7: Clean the gutters and extend downspouts to prevent flooding or basement water seepage.
  • Tip #8: Organize the garage. Get rid of clutter by either putting it in boxes, or pack ahead of time and rent a storage locker for your garage belongings. Make sure you wash your car.
  • Tip #9: Check the locks of your home at both the entry, back entry, and garage. Locks can give a first impression of a home that needs maintenance. And they’re the first thing a buyer sees. A small dab of graphite will make them work like new.
  • Tip #10: Clean oil stains from your driveway and garage. This is best achieved by using poultice with Portland cement. Scrub with a detergent and rinse. Clean rust stains beneath rails with the commercial product, Zud.
  • Tip #11: Clean up any litter in the yard or walkways. Remove any leaves or debris in the y